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Update README.md
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Minyus authored Apr 3, 2019
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Expand Up @@ -181,6 +181,8 @@ For business, a metric that can be used to estimate how much more profit can be
- Support for other classification models other than XGBoost to predict outcome
- Support for other classification models other than Logistic Regression to estimate propensity score

Any feedback, suggestions, pull requests to enhance documentation, usability, and features are welcomed!


### References:
- Gutierrez, P. and G´erardy, J. Causal inference and uplift modelling: A review of the literature. In International Conference on Predictive Applications and APIs, pages 1–13, 2017.
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