A/B tests are very commonly performed by data analysts, mainly to test the results of two options available, for example and like this project two versions of a website.
For this project, I am trying to understand the results of an A/B test run by an e-commerce website. The company has developed a new web page in order to try and increase the number of users who "convert," meaning the number of users who decide to pay for the company's product. My goal is to help the company understand if they should implement this new page, keep the old page, or perhaps run the experiment longer to make their decision.