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Applications/Ads Recommendation/Click-Through Rate/DLReview.md
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## Deep Learning for Click-Through Rate Estimation | ||
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### 0. 概括 | ||
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本文是一篇关于深度学习在CTR预估中的综述,文章介绍了CTR预估的重要性以及深度学习模型如何提高CTR预估的性能。 | ||
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### 1. CTR背景 | ||
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CTR预估是指通过分析用户的历史行为数据,预测用户是否会点击某个广告或者某个推荐内容。CTR预估任务的数据案例如下图所示: | ||
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<div align="center"> | ||
<img src=Figure/ClickInstance.png width=75% /> | ||
</div> | ||
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CTR预估的模型训练任务可构建为二分类问题,且损失函数如下: | ||
$$ \mathcal{L}(x, y, \theta) = -y\cdot \log \sigma(f_{\theta}(x)) - (1-y)\cdot \log (1-\sigma(f_{\theta} (x))) $$ | ||
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Applications/Ads Recommendation/Click-Through Rate/Figure/ClickInstance.png
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### 3. 评估 | ||
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<div align="center"> | ||
<img src=./Figure/LINEval.png width=40% /> | ||
<img src=Graph width=40% /> | ||
</div> |
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