Nowadays, people eat in many different ways, ranging from less convenient to more convenient options. Some people cook unprepared foods while others prefer prepared foods that are ready to eat. foodpanda has developed some solutions for three main categories of eating options.
- On-demand restaurant delivery
- Eating out/ ordering pickup
- Online grocery delivery
However, healthy packaged food consumption increases rather than that of prepared foods from restaurants and unprepared grocery foods.
In this case study, I aimed to answer whether or not foodpanda should build a new solution for a 4th way of eating: Packaged Meals to fit user needs and add business values to company.
