In this project, I had been assigned the task of analyzing a gaming companies data for their most recent fantasy game Heroes of Pymoli.
As a first task, the company wanted to generate a report that breaks down the game's purchasing data into meaningful insights.
I was tasked to create multiple dataframes, to discover solutions to the following questions:
- Total Number of Players
- Number of Unique Items
- Average Purchase Price
- Total Number of Purchases
- Total Revenue
- Percentage and Count of Male Players
- Percentage and Count of Female Players
- Percentage and Count of Other / Non-Disclosed
The below each broken by gender
The below each broken into bins of 4 years (i.e. <10, 10-14, 15-19, etc.)
Identify the the top 5 spenders in the game by total purchase value, then list (in a table):
Identify the 5 most popular items by purchase count, then list (in a table):
Identify the 5 most profitable items by total purchase value, then list (in a table):
After reviewing all the data following observation can be made:
- There are a total number of 576 players in game out of which around 84% are male who are purchasing the items.
- The highest number of buyers belong to the age group of 20-24, with a total count of 258, which is 44.79% of the total players
- The most profitable and most popular item is "Oathbreaker, Last Hope of the Breaking Storm" with Item ID = 178, while its not the most expensive its quite popular and high sales have lead to highest revenue from the item.
- The top spender is "Lisosia93", maybe a targeted promotion can be run to capture more from this and top five buyers.