A practice-based framework for B2B/Enterprise product teams to assess and improve their capabilities.
This model helps product teams understand their maturity across 3 levels:
- Level 1: Foundational Practices - Establishing core product management disciplines and standards
- Level 2: Outcome-Driven Operations - Shifting from output focus to outcome ownership and systematic learning
- Level 3: Strategic Innovation Engine - Driving organizational strategy, technical direction, and continuous innovation
Each level contains specific practices with clear pass criteria that teams can use for self-assessment.
View Live Site ← Deploy to see the interactive version
- View the Maturity Model - Explore all 3 levels and 14 practices
- Take the Self-Assessment - Evaluate your team's current state
- Read the Getting Started Guide - Step-by-step implementation guidance
- Practice-based - Focuses on what teams actually do, not abstract concepts
- Cumulative - Level 2 builds on Level 1, Level 3 builds on both
- Self-assessment - Teams can honestly evaluate themselves
- AI-aware - Marks practices where AI/LLMs can accelerate work
- B2B/Enterprise focused - Tailored for product teams in enterprise software
The model covers 14 practices across 3 levels:
Level 1 (Foundational):
- Teaming Models
- PRD Standards & Documentation ✨
- Roadmaps & Planning Cadence ✨
- Product Quality Standards
- Delivery Process & DOR
Level 2 (Outcome-Driven):
- Discovery & Customer Insight ✨
- Outcomes Over Outputs ✨
- Product Analytics Stack ✨
- Adoption Planning & Marketing ✨
- Experimentation & Learning ✨
Level 3 (Strategic):
- Continuous Discovery ✨
- Product-Led Business Strategy ✨
- Technical Architecture & Platform Decisions ✨
- Customer co-funded innovation ✨
- Cross-Org Influence & Product Culture
✨ = AI acceleration opportunities available
We welcome contributions! This model is a living document that should evolve with product management best practices.
Ways to contribute:
- 📝 Improve practice definitions and criteria
- 💡 Add real-world examples
- ✨ Suggest new AI acceleration opportunities
- 🔄 Refine existing practices
- 🐛 Fix typos or clarify language
See CONTRIBUTING.md for detailed guidelines.
Content contributors: Edit YAML files in the src/ directory:
src/model.yaml- SOURCE OF TRUTH - The maturity levels and practicessrc/guide.yaml- Implementation guidance (tips, pitfalls, quick wins)
After editing, run:
npm run build # Converts YAML → JSON → HTMLSee src/README.md and CONTRIBUTING.md for detailed content editing guidance.
- Build system: docs/BUILD.md
- Architecture: docs/ARCHITECTURE.md
- Deployment: docs/DEPLOYMENT.md
This work is licensed under Creative Commons Attribution 4.0 International (CC BY 4.0).
You are free to use, share, and adapt this maturity model for any purpose, including commercial use, as long as you provide appropriate attribution.