Heroes of Pymoli is a free-to-play game, but players are encouraged to purchase optional items that enhance their playing experience. As a first task, the company wants a report that breaks down the game's purchasing data into meaningful insights.
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576 players purchased 780 in-game items producing 2379.77 USD in total sales
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Most players that purchased items were men (84%) while only a few were women (14%)
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Although Pymoli is predominatly men, women tend to spend more money on average than men, indicating more marketing should be spent on women who could potentially drive more in-game sales.
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Most Pymoli players fell into the age ranges of 20-24 (45%) followed by 15-19 (19%) indicating a high school and college audience. These players consume a lot of social media, so we can maximize our ads to be on social. Players have also used these purchases to increase their social status in game.
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These were to top 3 spenders: Lisosia93 (18.96 USD), Idastidru52 (15.45 USD), Chamjask73 (13.83 USD). We should send these players thank you notes for their continued support of Pymoli and continue developing new items for these players.
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The 'Final Critic' drove the most sales (59.99 USD) and largest volume purchased (13)
