Adidas, a leading athletic apparel and footwear brand, faces stiff competition in a dynamic American market. To maintain its market share and achieve sustainable growth, Adidas needs to understand its customers better and optimize its marketing strategies across different regions. This analysis aims to leverage existing data to gain valuable insights and formulate targeted marketing approaches.
🔹 Identified & rectified any data quality issues in the provided dataset in MS-Excel.
🔹 Analyzed the data in MS-Excel to identify sales trend across different US states and regions.
🔹 Developed a Excel interactive dashboard to communicate findings with visuals.
