Update demand.rituals.yml (#17172)

# Checklist for submitter

If some of the following don't apply, delete the relevant line.

<!-- Note that API documentation changes are now addressed by the
product design team. -->

- [ ] Changes file added for user-visible changes in `changes/` or
`orbit/changes/`.
See [Changes
files](https://fleetdm.com/docs/contributing/committing-changes#changes-files)
for more information.
- [ ] Documented any permissions changes (docs/Using
Fleet/manage-access.md)
- [ ] Input data is properly validated, `SELECT *` is avoided, SQL
injection is prevented (using placeholders for values in statements)
- [ ] Added support on fleet's osquery simulator `cmd/osquery-perf` for
new osquery data ingestion features.
- [ ] Added/updated tests
- [ ] If database migrations are included, checked table schema to
confirm autoupdate
- For database migrations:
- [ ] Checked schema for all modified table for columns that will
auto-update timestamps during migration.
- [ ] Confirmed that updating the timestamps is acceptable, and will not
cause unwanted side effects.
- [ ] Manual QA for all new/changed functionality
  - For Orbit and Fleet Desktop changes:
- [ ] Manual QA must be performed in the three main OSs, macOS, Windows
and Linux.
- [ ] Auto-update manual QA, from released version of component to new
version (see [tools/tuf/test](../tools/tuf/test/README.md)).

handbook/demand/demand.rituals.yml

@@ -17,11 +17,11 @@
   dri: "3kindsoffish"
 -
   task: "Optimize ads"
-  startedOn: "2023-09-25"
-  frequency: "Biweekly"
-  description: "Apply an ad variation to each ad every two weeks."
+  startedOn: "2024-02-26"
+  frequency: "Weekly"
+  description: "Remove all but the top 5 perfoming ads in each evergreen campaign. Make sure ABM campaigns are using top performing evergreen ads."
   moreInfoUrl: "https://fleetdm.com/handbook/demand#optimize-ads-through-experimentation"
-  dri: "drewBakerfdm"
+  dri: "3kindsoffish"
 -
   task: "Process pending swag requests from the website" # Title that will actually show in rituals table
   startedOn: "2023-09-20" # Needs to align with frequency e.g. if frequency is every thrid Thursday startedOn === any third thursday