Update README.md (#25151)

handbook/demand/README.md

@@ -99,14 +99,10 @@ After an account is marked "[Research-ready](https://fleetdm.lightning.force.com
 
 The Head of Marketing is the DRI for deploying Fleet's outward-facing content. The content schedule is settled significantly in advance to provide ample time for strategy and planning. Use the following steps to settle content strategy:
 
-1. Using the [content calendar](https://docs.google.com/spreadsheets/d/1KUMsb5OkAsCBQHGkGnNoj__UCPJ7Vbhk1LaEWGEARsg/edit?gid=1931288160#gid=1931288160), propose the content that Fleet will produce in the current quarter, and the strategy behind that content, including:
-  - Content type and title (e.g. "Article: Fleet takes bacon to new heights with flying pigs release").
-  - Create date: The date by which the DRI will start crafting the content.
+1. Using the [content calendar](https://docs.google.com/spreadsheets/d/1Hso0LxqwrRVINCyW_n436bNHmoqhoLhC8bcbvLPOs9A/edit?gid=809357993#gid=809357993), propose the content that Fleet will produce in the current quarter, and the strategy behind that content, including:
   - Release date: The date by which the content will be complete and finalized.
-  - Primary buying situation: The intended audience.
   - DRI: Person(s) responsible for the project management of this content.
-  - Author: Person(s) responsible for the creation of this content.
-  - Related event?: Related community or Fleet event, if any.
+  - Title (e.g. "Article: Fleet takes bacon to new heights with flying pigs release").
 2. Attend a 30m meeting with Fleet's Client Platform Engineer & Community Advocate, CTO, and CEO to review and settle the proposed content.