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Adding example JSON, PDF and Screenshots
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[ | ||
{ | ||
"id": 1730117675052.8289, | ||
"position": 1, | ||
"stage": "Awareness", | ||
"customerEmotions": "Happy", | ||
"customerActions": "Searches for food delivery options online, sees ad.", | ||
"frontstageInteractions": "Social media ads, Google search results, app promotions.", | ||
"backstageInteractions": "Marketing team schedules and runs targeted ad campaigns.", | ||
"supportProcesses": "Ad platforms (Google Ads, social media), CRM for targeted marketing.", | ||
"physicalEvidence": "Ads on social media, app notifications" | ||
}, | ||
{ | ||
"id": 1730117675052.6812, | ||
"position": 2, | ||
"stage": "Consideration", | ||
"customerEmotions": "neutral", | ||
"customerActions": "Visits the website/app, browses restaurant options.", | ||
"frontstageInteractions": "Homepage UI, search filters, restaurant listings.", | ||
"backstageInteractions": "Content management system updates, restaurant data maintenance.", | ||
"supportProcesses": "Restaurant data providers, CMS for listing updates.", | ||
"physicalEvidence": "App interface, website layout" | ||
}, | ||
{ | ||
"id": 1730117675052.6309, | ||
"position": 3, | ||
"stage": "Ordering", | ||
"customerEmotions": "frustrated", | ||
"customerActions": "Selects items, adds to cart, initiates checkout.", | ||
"frontstageInteractions": "Visible cart, checkout UI, order confirmation screen.", | ||
"backstageInteractions": "Processes order in backend, calculates delivery time, checks restaurant availability.", | ||
"supportProcesses": "Payment gateway, inventory, restaurant API connections.", | ||
"physicalEvidence": "Order confirmation email or app notification" | ||
}, | ||
{ | ||
"id": 1730117675052.8262, | ||
"position": 4, | ||
"stage": "Payment", | ||
"customerEmotions": "confused", | ||
"customerActions": "Enters payment details, confirms payment.", | ||
"frontstageInteractions": "Secure payment gateway interface, payment confirmation page.", | ||
"backstageInteractions": "Processes payment, verifies transaction status, sends payment confirmation.", | ||
"supportProcesses": "Secure payment processing system (Stripe, PayPal).", | ||
"physicalEvidence": "Receipt email, confirmation screen" | ||
}, | ||
{ | ||
"id": 1730117675052.5645, | ||
"position": 5, | ||
"stage": "Preparation", | ||
"customerEmotions": "angry", | ||
"customerActions": "Receives estimated time of delivery, waits for order.", | ||
"frontstageInteractions": "App provides real-time updates on order prep status.", | ||
"backstageInteractions": "Kitchen staff prepares order; backend system updates order status in real-time.", | ||
"supportProcesses": "Order management system, kitchen display systems.", | ||
"physicalEvidence": "In-app status updates, SMS notification" | ||
}, | ||
{ | ||
"id": 1730117675052.0464, | ||
"position": 6, | ||
"stage": "Delivery", | ||
"customerEmotions": "sad", | ||
"customerActions": "Tracks delivery, interacts with delivery person at handoff.", | ||
"frontstageInteractions": "Map showing delivery progress, notification of arrival.", | ||
"backstageInteractions": "Dispatcher assigns delivery person, app guides delivery route.", | ||
"supportProcesses": "GPS tracking system, dispatcher software, driver app.", | ||
"physicalEvidence": "In-app map, \"Order Arriving\" notification" | ||
}, | ||
{ | ||
"id": 1730117675052.0483, | ||
"position": 7, | ||
"stage": "Post-Delivery", | ||
"customerEmotions": "disappointed", | ||
"customerActions": "Rates order and provides feedback, if desired.", | ||
"frontstageInteractions": "Review prompt, feedback form, and customer service option in app.", | ||
"backstageInteractions": "Collects and analyzes feedback, flags complaints for support team follow-up.", | ||
"supportProcesses": "Customer feedback database, support ticketing system.", | ||
"physicalEvidence": "Thank-you message, feedback form in app" | ||
} | ||
] |
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