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Market based Analysis using SAS Enterprise Miner. ‘Predictive Analytics using SAS Enterprise Miner’- Performed exploratory data analysis and RFM on customer records for increasing the revenue of a mail-order catalog retailer by identifying profitable customers. Used Decision Trees and LOGIT to conduct predictive data analysis and compared the mo…
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Market based Analysis using SAS Enterprise Miner. ‘Predictive Analytics using SAS Enterprise Miner’- Performed exploratory data analysis and RFM on customer records for increasing the revenue of a mail-order catalog retailer by identifying profitable customers. Used Decision Trees and LOGIT to conduct predictive data analysis and compared the mo…
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