Bellabeat Case Study – Google Data Analytics Capstone

A complete analysis of smart device usage using Fitbit data to inform Bellabeat's marketing strategy

📌 Business Task

Analyze smart device usage patterns using Fitbit data and generate marketing insights for Bellabeat, a wellness tech company focused on women's health.

📊 Dataset

• FitBit Fitness Tracker Dataset
• 30 users over 31 days
• Data includes steps, sleep, calories, and activity levels

🧹 Tools Used

• R (data cleaning, merging, EDA)
• ggplot2 (visualization)
• R Notebook (.Rmd)
• HTML and PDF report

📈 Key Insights

• Higher steps = higher calories burned
• Weekday activity > weekend activity
• Sleep data is inconsistently tracked by users

💡 Recommendations

• Promote Leaf tracker for evening workouts
• Encourage better sleep tracking via app features
• Use hydration reminders based on user activity levels

📁 Files Included

• bellabeat_analysis.Rmd – Full analysis code & output
• bellabeat_analysis.html – Rendered report