Introduction to Google Analytics and A/B Testing
This report explores the google analytics by hosting a website on Weebly.com
. Social media promotion along with google adwords paid search were used to attract traffic.
Key Takeaways Include:
- User's browising medium can have a huge impact on scrolling behaviour
- Placement could be a much more impactful if the main traffic is coming through laptops
- The real success of the campaign depends on the average value of the customer
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Version 3, 29 June 2007
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