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MARKET INSIGHTS FOR AN ETSY STORE (prelaunching steps)

Context & purposes:

  • Quick market reseach for (house/architecture) painting products for an online shop (entity in Germany).
  • Product characteristics: handmade, maybe digital or painting on paper, based on real life house/architecture photo
  • Finding the trends and nessesary information focus on products and prices on Etsy, the biggest hand-made market available now.

Questions

  • In categories of art/painting, what type of painting is popular?
  • What tags are most searched?
  • How fast a store can be (revenues from released date of the product)?
  • Popular range of prices for the product?
  • What do successful stores have in common?

Insights found

After doing the analysis, there are some conclusion as below:

  • Price: for the well performed stores, the most popular is €30-€41, following by €17-€25. The cheapest price should be €10, but lowring your price will not make your product more appealing, and it does not help to boost more favorites/sales/reviews.

  • Categories of painting from photo is still favorable on the market (Etsy)

  • Demand for house painting is not high, showing increase during Oct - Nov - Dec, and may be in September and March

  • High competitive in 2022: about 25% of stores starting to have revenues of over €300 after at least 9 months running on Etsy

  • Keywords/tags to use: check the list of tt and tag

  • Sign of becoming a best seller: selling of 3-4 items per week

  • The number of reviews and fovorites are more important at the begining of running the business: the minimum favorites is 15.

Data analysis in detail

Please check the file

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