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<!doctype html>
<html>
<head>
<meta charset="utf-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no">
<title>Personas in Practice - Neontribe</title>
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<body>
<div class="reveal">
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<div class="slides">
<section>
<img style="border: none;" src="images/neontribe_logo.png" />
<aside class="notes">
<h1>Neontribe</h1>
<h3>A small web firm in Norwich</h3>
</aside>
</section>
<section>
<h1>Personas in Practice</h1>
<h4 class="fragment">What they are</h4>
<h4 class="fragment">How to make them</h4>
<h4 class="fragment">How to use them</h4>
<h4 class="fragment">Some pitfalls</h4>
<aside class="notes">
</aside>
</section>
<section>
<section>
<h1>Personas in Theory</h1>
<aside class="notes">
A persona.
</aside>
</section>
<section>
<blockquote>A fictitious character which can stand in for certain of the users or stakeholders of a product or service during development.</blockquote>
</section>
<section>
<h1>What aspects make up a Character?</h1>
<h4 class="fragment">Demographic details</h4>
<h4 class="fragment">Personal details</h4>
<h4 class="fragment">Attitudinal and/or cognitive detail</h4>
<h4 class="fragment">Goals and motivations</h4>
<h4 class="fragment">Behavioral details</h4>
<aside class="notes">
</section>
</section>
<section>
<section>
<h1>Personas in creation</h1>
<aside class="notes">
An exercise
</aside>
</section>
<section>
<h1>How to make a Persona</h1>
<h4 class="fragment">Collaboratively</h4>
<h4 class="fragment">Self-critically</h4>
<h4 class="fragment">Iteratively</h4>
</section>
<section>
<img src="./images/characters.jpg">
</section>
</section>
<section>
<h1>Personas in Use</h1>
<h4 class="fragment">For Team Communications</h4>
<h4 class="fragment">In Scenario-Based Design</h4>
<h4 class="fragment">In Product Management </h4>
<aside class="notes">
Three uses for personas
</aside>
</section>
<section>
<h1>Personas as Team Communications</h1>
<h4 class="fragment">Shared Creation</h4>
<h4 class="fragment">Democratic</h4>
<h4 class="fragment">Exposes Assumptions</h4>
<h4 class="fragment">Persona Posters</h4>
<h4 class="fragment">User-story Context</h4>
<h4 class="fragment">Humanizes End-Users</h4>
<aside class="notes">
</aside>
</section>
<section>
<section>
<h1>Personas in Scenario-Based Design.</h1>
<aside class="notes">
Meaningful ideas out of the aether. Using personas to think about what a digital thing should do.
</aside>
</section>
<section>
<h1>Persona + Scenario = Idea</h1>
</section>
</section>
<section>
<section>
<h1>Personas in Product Management.</h1>
<aside class="notes">
Examining an existing digital tool or service, and managing further development.
</aside>
</section>
<section>
<h1>Journey Mapping</h1>
<h4 class="fragment">Stages</h4>
<h4 class="fragment">Pain Points</h4>
<h4 class="fragment">Further Research</h4>
<h4 class="fragment">Further Improvement</h4>
</section>
</section>
<section>
<h1>Personas Imperfect</h1>
<h4 class="fragment">Not a substitute for usability testing</h4>
<h4 class="fragment">Persona Creation can be manipulated</h4>
<h4 class="fragment">Personas can be stereotypes too easily</h4>
<h4 class="fragment">Only as good as the team's research</h4>
<h4 class="fragment">Usefulness scales with the team's empathy</h4>
<aside class="notes">
Things people say about personas...
</aside>
</section>
</div>
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</body>
</html>