Performed data analysis on chip purchases at Supermarkets using Customer transaction data provided by QUANTIUM via Forage to get the following insights:
| S/N | Chip | Demand |
|---|---|---|
| 1 | Kettle Mozzarella Basil & Pesto 175g | 6381 |
| 2 | Kettle Tortilla ChpsHny&Jlpno Chili 150g | 6309 |
| 3 | Cobs Popd Sea Salt Chips 110g | 6277 |
| 4 | Cobs Popd Swt/Chlli &Sr/Cream Chips 110g | 6256 |
| 5 | Tostitos Splash Of Lime 175g | 6234 |
Supermarkets should increase their marketing of chips towards the Older Singles/Couples customers as they contribute the most in sales
Supermarkets should consider partnerships with the following chip brands as customers spend the most money on them
- Kettle
- Smiths
- Doritos
- Pringles
Supermarkets should consider doing promos on the following chips to drive up demand as they are the top chips driving sales
| S/N | Chip | Total Sales |
|---|---|---|
| 1 | Dorito Corn Chp Supreme 380g | 39052.0 |
| 2 | Smiths Crnkle Chip Orgnl Big Bag 380g | 36367.6 |
| 3 | Smiths Crinkle Chips Salt & Vinegar 330g | 34804.2 |
| 4 | Kettle Mozzarella Basil & Pesto 175g | 34457.4 |
| 5 | Smiths Crinkle Original 330g | 34302.6 |