INSAID Telecom, one of the leading telecom players, understands that customizing offering is very important for its business to stay competitive.
Currently, INSAID Telecom is seeking to leverage behavioral data from more than 60% of the 50 million mobile devices active daily in India to help its clients better understand and interact with their audiences.
In this consulting project, we are expected to build a dashboard to understand user's demographic characteristics based on their mobile usage, geolocation, and mobile device properties.
This analysis report will help millions of developers and brand advertisers around the world pursue data-driven marketing efforts which are relevant to their users and catered to their preferences.
Note: The Capstone Project is a team-based project.
- This was planned for a span of 4 Weeks. Each Week, we were assigned a set of Tasks. Instructions regarding each Week's Tasks was circulated.
- This capstone project is developed by team no: 1007 as part of our term assignment from INSAID.
- Group was decided by INSAID team.
- Expectation from each individual was to communicate and sync like a proper professional team.
Database was given for the leading Telecom company Insaid Telecom.
Objective was to understand user behavior and plan for attractive Offers.
Background
- It's always wonderful to see services customized to your needs.
- Businesses try to understand your behavior and adjust their offerings so as to ensure you feel attached to their services.
- Insaid Telecom, one of the leading telecom players, understands that customizing offering is very important for its business to stay competitive.
Currently, Insaid Telecom is seeking to leverage behavioral data from more than 60% of the 50 million mobile devices active daily in India to help its clients better understand and interact with their audiences.
- In this consulting assignment, it was expected to build a dashboard to understand user's demographic characteristics based on their mobile usage, geolocation, and mobile device properties.
- Doing so will help millions of developers and brand advertisers around the world pursue data-driven marketing efforts which are relevant to their users and catered to their preferences.
