Online retail is a transnational data set which contains all the transactions occurring between 01/12/2010 and 09/12/2011 for a UK-based and registered non-store online retail. The company mainly sells unique all-occasion gifts. Many customers of the company are wholesalers.
The steps are broadly:
- Read and understand the data
- Clean the data
- Prepare the data for modelling
- Ouliers Treatment
- Modelling
- Final analysis and recomendations
Used KMEANS Clustering and Hierarchy Clustering(Unsupervised) Algorithm to divide the 3 clusters i.e.
- High Valued Customers
- Average Valued Customers
- Less valued Customers