Amaze is a hardware solutions company operating in multiple locations within India. The leadership team noticed a steep decline in overall revenue despite receiving positive sales reports from regional managers in different states. This led the management to hire a data analyst to find key insights from the data collected from the nationwide offices. As a part of this, the analyst is provided with a SQL sales database containing multiple tables related to the transactions, offices, product details, etc. The assigned task is to design an interactive dashboard containing region-wise and data-wise sales insights to make an effective decision.
Sales analytics using Tableau holds significant importance for businesses, enabling data-driven decision-making, performance tracking, and enhanced sales strategies. Here's why it's crucial:
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Data Visualization: Tableau allows users to create visually appealing dashboards and reports that make complex sales data easy to understand at a glance.
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Real-time Insights: Sales teams can access real-time data, helping them react promptly to market changes and customer behavior, thus improving sales agility.
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Customization: Tableau provides customization options, allowing businesses to tailor analytics to their specific needs, from monitoring sales KPIs to forecasting trends.
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Integration: It seamlessly integrates with various data sources and platforms, including CRM systems like Salesforce, enhancing the depth and breadth of sales analytics.
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Performance Tracking: Sales analytics in Tableau enables the tracking of sales performance over time, helping identify growth opportunities and areas that require improvement.
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Improved Collaboration: It fosters collaboration among sales teams and other departments by providing a centralized platform for data analysis and sharing insights.
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Data-Driven Decision-making: Sales analytics empowers organizations to make informed decisions based on data rather than intuition, leading to more effective strategies and higher profitability.
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Templates and Examples: Tableau offers pre-built templates and examples for sales analytics, streamlining the dashboard creation process and ensuring best practices.
In summary, Tableau's sales analytics capabilities play a pivotal role in helping businesses gain deeper insights, optimize their sales processes, and achieve sustainable growth.
- Revenue breakdown by cities
- Revenue breakdown by years and months
- Show Top 5 customers by revenue and quantity
- Top 5 products by revenue number
- Contains nearly 150k data records related to sales throughout India
- Despite the revenue growth in 2018 from 2017, revenues went down in 2019 and 2020.
- The lowest sales of Rs. 14.7 million were recorded in June 2020.
- Prod318 is the most sold product; the company made Rs. 68.97 million from the sales.
- ElectricalSara stores is the most valuable customer, having purchased goods worth Rs. 413.91 million from the company over the past 4 years.
- Delhi NCR sold the highest number of products.
- Mumbai produced the highest sales revenue.
- Total of Rs. 986.63 million worth of products were sold.
- The sales quantity was 2.43 million in this period.