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E-Commerce-Sales-Data-Analysis-Using Power BI

Project Overview:

E-commerce businesses generate massive amounts of sales data, but extracting meaningful insights to optimize performance can be challenging. Traditional methods are often time-consuming and lack the visual clarity needed to identify trends and customer behavior. This is akin to sifting through mountains of unorganized information – while the data is there, it requires significant effort to clean, analyze, and transform it into actionable knowledge. This project proposes a solution: a comprehensive Power BI report that acts as a compass, guiding us through this vast data landscape. By leveraging Power BI's visualizations, we can better understand of orders, product performance, customer trends, and profitability. This analysis will empower data-driven decisions to optimize pricing, target marketing efforts, and ultimately drive business growth.

Data Source:

Flipkart Sales Dataset- This dataset is initially available in "xlsx" format, which is used for the analysis "Flipkart Sales Dataset.xlsx" file, which contains the details of the sales.

Tools:

  • Power BI

Steps I have done in this Project:

  • Data loading and inspection.
  • Handling missing values and empty rows.
  • Data cleaning and formatting.
  • Converting the data into a table.
  • Modifying into a schema through Relationship.
  • Usage of DAX for calculation purposes.
  • Creating dashboards through the Visuals.
  • Preparation of Report Documentation.

If you want to see the Problem statement.

Click the link https://drive.google.com/file/d/1J0zR00aH8Of0TLwoF1iyam_TlNLkDhWn/view?usp=drive_link

If you want to know the more details of the Analysis. Check out the Documentation Manual.

Click the link https://drive.google.com/file/d/1p_VFBPtB29kNHP1BoKrULaRxAULhcbg5/view?usp=drive_link

Screenshots of Report Pages:

Cover Page

COVERPAGE

Dashboard Page

MAIN DB

Order Insights Page

PAGE 1

Product Insights Page

PAGE 2

Customer Insights Page

PAGE 3

Profit Insights & Forecast

PAGE 4