Citi Bike is the nation's largest bike share program, with 20,000 bikes and over 1,300 stations across Manhattan, Brooklyn, Queens, the Bronx and Jersey City. It was designed for quick trips with convenience in mind, and it is a fun and affordable way to get around town. The main purpose of the analysis was to demonstrate the usage of Citi Bike in NYC via visualization, so that it could help to convince investors that a bike-sharing program in Des Moines could be a solid proposal.
Looking at the breadth of data provided by Citi Bike one can examine if a bike-sharing program in another city is a solid business proposal. Citi Bike data can examine how many people use Citi Bike, when they ride, how far do they go, what is the gender breakdown of bike use and what days of the week are most rides taken on? The full Citi Bike dashboard can be viewed on Tableau.
- Monday, Tuesday, Thursday are the most busiest days.
*Most rider checkout within First hour irrespective of gender.
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Bike repair is inevitable and can be planned based on the bikes used the most.
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Men use Citi Bike more than women.
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Subscribers ride the bikes more than non-subscriber.
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The most popular ride times are the same for all gender.
A ride-sharing program like Citi Bike is a great offering for a community. With 2,344,224 bike rides in August there is much data to analyze. Most Citi Bike trips are short, less than one hour. The Citi Bike data shows that bike sharing is used for commuters and those looking for some weekend fun. Subscribers are the main business model. When looking at subscriber rate and duration of use, men tend to use the program more. Having a bike repair plan is a must especially for the bikes used in the most popular areas.
A few additional visualizations to perform with the given data set are an analysis of times of bike usage and age range. It would also help to look at how far do bikers travel and which stations are most popular. A closer examination of the station locations might provide clarity on why more women aren't using the bike-share program.