Setup Tool for RtbSape and GAM (previously DFP)

An automated line item generator for RtbSape and Google Ad Manager (previously DFP)

Overview

This tool automates create new place in RtbSape and setup line item in GAM. You define the advertiser, placements and ad units, and Prebid settings; then, it creates an order with one line item per price level, attaches creatives, sets placement and/or ad units, and Prebid key-value targeting.

While this tool covers typical use cases, it might not fit your needs.

Getting Started

Requirements

• PHP version >= 7.2
• Access to create a service account in the Google Developers Console
• Admin access to your Google Ad Manager account

Creating Google Credentials

You will need credentials to access your GAM account programmatically. This summarizes steps from GAM docs and the Google Ads Python libary auth guide.

1. If you haven't yet, sign up for a GAM account.
2. Create Google developer credentials
   • Go to the Google Developers Console Credentials page.
   • On the Credentials page, select Create credentials, then select Service account key.
   • Select New service account, and select JSON key type. You can leave the role blank.
   • Click Create to download a file containing a .json private key.
3. Enable API access to GAM
   • Sign into your GAM account. You must have admin rights.
   • In the Admin section, select Global settings
   • Ensure that API access is enabled.
   • Click the Add a service account user button.
     • Use the service account email for the Google developer credentials you created above.
     • Set the role to "Administrator".
     • Click Save.

Setting Up

1. Clone this repository.
2. Install dependencies
   • Run php composer.phar install
   • Important: PHP version 7.2 or higher is required.
3. Rename key
   • Rename the Google credentials key you previously downloaded ([something].json) to config/key.json
4. Make a copy of config/app.example.yaml and name it config/app.yaml.
5. Edit config/app.yaml:
   • ad_manager.application_name is the name of the Google project you created when creating the service account credentials. It should appear in the top-left of the credentials page.
   • ad_manager.network_code is your GAM network number; e.g., for https://admanager.google.com/12398712#delivery, the network code is 12398712.

Creating Line Items

Modify the following settings in config/app.yaml:

Setting	Description	Type
sape.login	Login in RtbSape	string
sape.token	Token for access RtbSape api. Generate token: https://passport.sape.ru/security/token/	string
sape.site_id	Site ID in RtbSape	string
ad_manager.application_name	Is the name of the Google project you created when creating the service account credentials. It should appear in the top-left of the credentials page.	string
ad_manager.network_code	Is your GAM network number; e.g., for https://admanager.google.com/12398712#delivery, the network code is 12398712.	string
app.order_name	What you want to call your new GAM order	string
app.user_email_address	The email of the GAM user who will be the trafficker for the created order	string
app.advertiser_name	The name of the GAM advertiser for the created order	string
app.targeted_ad_unit_names	The names of GAM ad units the line items should target	array of strings
app.targeted_placement_names	The names of GAM placements the line items should target	array of strings
app.sizes	List of sizes. Item format: ['width' => xxx, 'height' => yyy]	array of objects
app.targeting.bidder	Name for custom targeting by bidder	string
app.targeting.price	Name for custom targeting by price	string
app.price_buckets	The price granularity used to set hb_pb for each line item	object

Then, from the root of the repository, run:

php bin/run.php create-items

You should be all set! Review your order, line items, and creatives to make sure they are correct. Then, approve the order in GAM.

Note: GAM might show a "Needs creatives" warning on the order for ~15 minutes after order creation. Typically, the warning is incorrect and will disappear on its own.