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gvidoou committed Oct 17, 2024
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11 changes: 10 additions & 1 deletion README.md
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# LinkedIn Conversion API Tag for Google Tag Manager Server Container

The LinkedIn Conversion API tag provides a seamless way to enhance your LinkedIn advertising campaigns.

This tag enables you to send conversion data directly from your server to LinkedIn, improving data accuracy, privacy compliance, and campaign optimization. Whether you want to track leads, purchases, or other key metrics, the LinkedIn Conversion API tag ensures reliable data transmission, reducing discrepancies caused by browser limitations or ad blockers. It also facilitates sending event data from GA4 or a data client to the LinkedIn Conversion API.

Perfect for marketers looking to maximize the effectiveness of their LinkedIn ads.

## Useful links:

- [LinkedIn Conversion API tag in the Template Gallery](https://tagmanager.google.com/gallery/#/owners/stape-io/templates/linkedin-tag)
- [LinkedIn Conversion API Tag for server GTM step-by-step guide](https://stape.io/blog/linkedin-conversion-api-tag-for-server-google-tag-manager)

## Open Source

LinkedIn Tag for GTM Server Side is developing and maintained by [Stape Team](https://stape.io/) under the Apache 2.0 license.
LinkedIn Tag for GTM Server Side is developing and maintained by [Stape Team](https://stape.io/) under the Apache 2.0 license.
2 changes: 1 addition & 1 deletion template.tpl
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"displayName": "",
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},
"description": "Tag that sends the event data from the Universal Analytics/GA4/Data client to LinkedIn Conversion API.",
"description": "Tag that sends the event data from the GA4/Data client to LinkedIn Conversion API.",
"containerContexts": [
"SERVER"
]
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