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"image":
"https://sybiltec.com/images/google-search-console-350x183.jpg",
"datePublished": "2023-12-26T00:00:00+00:00",
"dateModified": "2023-12-26T00:00:00+00:00"
"dateModified": "2024-01-04T13:30:00+00:00"
}
</script>
<meta charset="utf-8">
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<meta property="og:url" content="https://sybiltec.com/improve-website-seo" />
<meta property="og:site_name" content="Sybiltec" />
<meta property="og:image" content="https://sybiltec.com/images/google-search-console-350x183.jpg" />
<meta property="og:updated_time" content="2023-12-26T00:00:00+00:00" />
<meta property="og:updated_time" content="2024-01-04T13:30:00+00:00" />
<meta property="article:published_time" content="2023-12-26T00:00:00+00:00" />
<meta property="article:modified_time" content="2023-12-26T00:00:00+00:00" />
<meta property="article:modified_time" content="2024-01-04T13:30:00+00:00" />
<meta property="article:tag" content="SEO" />
<meta property="article:tag" content="search engine optimisation" />
<meta property="article:author" content="Sybil Mayard" />
Expand Down Expand Up @@ -99,7 +99,7 @@ <h1>How to Improve the SEO of Your Website</h1>
</div>
<div class="main section">
<div class="container-1140">
<p>Date published: 26 December 2023</p>
<p>Date updated: 04 January 2024 | Date published: 26 December 2023</p>
<h2>What is SEO?</h2>

<p>When you type a query into a search engine, the search engine checks its index and returns a list of results. The search engine uses an algorithm to determine which results to display and in which order to display them, according to how relevant each result is to your query.</p>
Expand Down Expand Up @@ -175,7 +175,7 @@ <h2>4. Add alt Tags to Your Images</h2>

<p><em>Alt text</em>, or "alternative text", is a piece of text that describes an image. Alt text is useful for several reasons:</p>
<ul>
<li>It tells search engines what an images is representing</li>
<li>It tells search engines what an image is representing</li>
<li>Screen readers can read out the text, aiding users with visual impairments</li>
<li>If the images on a website fail to load for any reason, the browser will display the alt text instead</li>
</ul>
Expand All @@ -193,7 +193,7 @@ <h2>4. Add alt Tags to Your Images</h2>

<h2>5. Fix Broken Links</h2>

<p>If you've ever clicked on a link and got the "404 page not found" error, you've found a broken link. Frustrating, isn't it? Broken links are not a great user experience, and can affect SEO too. Check your website for broken links, and if you find any, fix the links so that they point to the correct page, or remove them entirely</p>
<p>If you've ever clicked on a link and got the "404 page not found" error, you've found a broken link. Frustrating, isn't it? Broken links are not a great user experience, and can affect SEO too. Check your website for broken links, and if you find any, fix the links so that they point to the correct page, or remove them entirely.</p>

<h2>6. Use Descriptive Anchor Text</h2>

Expand All @@ -209,7 +209,7 @@ <h2>6. Use Descriptive Anchor Text</h2>

<h2>7. Connect Your Website to Google Search Console</h2>

<p>Google Search Console is a free tool which monitors the search performance of your website. Once you have connected your domain to Google Search Console, it will start to track the number of impressions (how many times your web pages appear in search results) and the number of clicks. Stats are updated on a daily basis.</p>
<p>Google Search Console is a free tool which monitors the search performance of your website. Once you have connected your domain to Google Search Console, it will start to track the number of impressions (how many times your web pages appear in search results) and the number of clicks. Stats are usually updated on a daily basis.</p>

<p>Google Search Console features several other useful tools, including:</p>
<ul>
Expand All @@ -223,7 +223,7 @@ <h2>7. Connect Your Website to Google Search Console</h2>

<h2>8. Fast Website with Good User Experience</h2>

<p>In general, you need to ensure that your website is presenting a good user experience for your customers. This means:</p>
<p>In general, you need to ensure that your website is providing a good user experience for your customers. This means:</p>
<ul>
<li>Fast loading website</li>
<li>Easy to navigate - users can quickly find what they are looking for</li>
Expand All @@ -247,7 +247,7 @@ <h2>9. Scan Your Website with an SEO Tool</h2>

<h2>10. Fix Duplicate Content</h2>

<p>Copying and pasting the same content across multiple pages on your website can be harmful to your website's SEO, because search engines won't know exactly how to rank these pages. Duplicate content can sometimes be created unintentionally, for example, if you are using WordPress and you categorise your blog posts, you may find that the same post appears on one or more category pages. </p>
<p>Copying and pasting the same content across multiple pages on your website can be harmful to your website's SEO, because search engines won't know exactly how to rank these pages. Duplicate content can sometimes be created unintentionally; for example, if you are using WordPress and you categorise your blog posts, you may find that the same post appears on one or more category pages. </p>

<p>If you find duplicate content on your website, here are a few solutions you can try:</p>
<ul>
Expand All @@ -259,7 +259,7 @@ <h2>10. Fix Duplicate Content</h2>

<h2>11. Update Your Website Regularly</h2>

<p>Your customers love new and engaging content. So do search engines. Posting once every 6 months isn't going to do your SEO much good. So on a regular basis, ensure to post some fresh content on your website. The best way to do this is by maintaining a blog. And regular doesn't need to be daily, or even weekly. Posting twice a month is sufficient, if that is manageable for you.</p>
<p>Your customers love new and engaging content. So do search engines. Posting on an ad-hoc basis whenever you remember to do it isn't going to do your SEO much good. So on a regular basis, ensure to post some fresh content on your website. The best way to do this is by maintaining a blog. And regular doesn't need to be daily, or even weekly. Posting twice a month is sufficient, if that is manageable for you. The most important thing is to be consistent.</p>

<p>When writing new content, bear in mind the keyword research you performed in Step 1. Your content should be optimised for your keywords. Create only one page to target each keyword.</p>

Expand All @@ -271,7 +271,7 @@ <h2>Conclusion</h2>

<h2>References</h2>

<ol><li>Envisage Digital, <a href="https://www.envisagedigital.co.uk/website-load-time-statistics/" target="_blank" rel="noreferrer noopener">Website Load Time Statistics And Facts 2022</a></li></ol>
<ol><li id="1">Envisage Digital, <a href="https://www.envisagedigital.co.uk/website-load-time-statistics/" target="_blank" rel="noreferrer noopener">Website Load Time Statistics And Facts 2022</a></li></ol>

</div>
</div>
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