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In this project the customers of a company were segmented based on recencey, frequency, and monetary (RFM) metrics. After finding RFM metrics, KMeans Machine Learning Method was used to group the custemers in different clusters.
tanercam/Customer-Segmentation-by-Using-KMeans
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In this project the customers of a company were segmented based on recencey, frequency, and monetary (RFM) metrics. After finding RFM metrics, KMeans Machine Learning Method was used to group the custemers in different clusters.
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