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Early-stage B2B SaaS Content Marketing

The definitive guide to early-stage B2B SaaS content strategy

Index

  1. Basics of content marketing
  2. Content strategy
  3. Market research
  4. Keyword research
  5. A crash course on SEO
  6. Copywriting
  7. Execution excellence
  8. Content types with examples: comparison posts (MOFU), state of the industry surveys, checklists (MOFU)
  9. Tech stack: Analytics, attribution, exceution workflow

Resources:

  1. Mega content strategy research of 27 SaaS businesses
  2. Building a content engine for early-stage SaaS
  3. Solving the biggest SaaS content marketing challenges
  4. A lean content framework for a new entrant to win against established players with examples of five early-stage companies
  5. Content strategy blueprint