Early-stage B2B SaaS Content Marketing

The definitive guide to early-stage B2B SaaS content strategy

Index

1. Basics of content marketing
2. Content strategy
3. Market research
4. Keyword research
5. A crash course on SEO
6. Copywriting
7. Execution excellence
8. Content types with examples: comparison posts (MOFU), state of the industry surveys, checklists (MOFU)
9. Tech stack: Analytics, attribution, exceution workflow

Resources:

1. Mega content strategy research of 27 SaaS businesses
2. Building a content engine for early-stage SaaS
3. Solving the biggest SaaS content marketing challenges
4. A lean content framework for a new entrant to win against established players with examples of five early-stage companies
5. Content strategy blueprint