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sdlk4 / Customer-Segmentation-RFM-Analysis

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Customer segmentation project using the RFM (Recency, Frequency, Monetary) model to categorize customers based on purchasing behavior. Includes automated data cleaning, RFM scoring, business segment labeling, visualization, and K-Means clustering for unsupervised segmentation.

python data-science business-intelligence customer-segmentation rfm-segmentation recency-frequency-monetary cutomer-analytics
  • Updated Nov 10, 2025
  • Python

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