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image-analytics

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This is a tutorial for Chapter 14 - Image Analytics in Marketing in the Handbook of Marketing Research. Dzyabura D., El Kihal S., Peres R. (2021) Image Analytics in Marketing. In: Homburg C., Klarmann M., Vomberg A.E. (eds) Handbook of Market Research. Springer, Cham. https://doi.org/10.1007/978-3-319-05542-8_38-1 A PDF copy of the paper is also…

  • Updated Sep 16, 2021
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