The purpose of this project is to explain useful insights from the digital marketing performance dataset in order to obtain compelling Strategic Digital Marketing Insights.

This project aims to explain the types of data and their relevance for business purposes, and to present them in a form of visualization that is relevant and easy to understand.

Exploratory data analysis (EDA) of website traffic data to uncover key marketing insights. This project examines user behavior, traffic sources, bounce rates, and conversion trends to optimize marketing strategies. Includes data visualizations, correlation analysis, and engagement trends.