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multitouch-attribution

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smmalik98 / MMM-PyMC3-Marketing

Marketing Mixed Modelling using PyMC3-Marketing

pymc3 bayesian-statistics marketing-mix-modeling budget-optimization budget-allocation marketing-analysis multitouch-attribution

Updated Apr 23, 2024
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LeondraJames / MarkovChains_MultiTouchAttribution

Multi touch attribution models, including Markov chains

visualization r attribution statistical-learning eda advertising heuristics mcmc markov-chains statistical-modeling multitouch-attribution

Updated Sep 9, 2019
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