Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist. From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

The official implementation of the CIKM2023 paper “Dually Enhanced Delayed Feedback Modeling for Streaming Conversion Rate Prediction"

This repository contains hands on code for tutorials on PRICAI 2023 with the topics of Reinforcement Learning for Digital Business

ONLINE ADVERTISEMENTS: Determining the audience type/individuals most likely to click on ads on an online blog and the frequency of visits.

Online advertising platform for data engineering

Search Engine Marketing Campaigns with Python

디지털 마케터를 위한 광고 콘텐츠 제작 특강 발표자료 (온라인 슬라이드)

Datathon with a retargeting ad company. Churn date prediction (Normalized RSME 38), clustering (98% Silhouette), automated identification of the gaps between best and average client within a cluster.