# Improving Checkout Conversion for an E-commerce Platform

This product case study analyzes checkout funnel drop-offs in an e-commerce platform and proposes UX improvements to increase checkout conversion rates.

# Key Highlights

• Analyzed user funnel from product page → order confirmation

• Identified friction points causing cart abandonment

• Proposed solutions including guest checkout, progress indicators, and simplified forms

• Prioritized features using the RICE framework

• Designed checkout wireframes using Figma

• Defined success metrics such as checkout conversion rate and cart abandonment rate

# Files

• Full case study report

• Wireframe designs for Cart, Checkout, Payment, and Confirmation pages