FriendHub seeks to solve the challenge of maintaining meaningful friendships in a digital age crowded with superficial connections. It aims to provide a dedicated platform to nurture and strengthen friendships through features like the Friendship Dashboard, Events and Plans, and a unique Friendship Score algorithm.
- Dhruv - Wireframes, Cognitive walkthrough, Methods, Conclusions, Protocol, Data collection
- Eddie Prestegui - Wireframes, Methods, Executive summary, Caveates, prototype, Data collection
- Abraham Hernandez - Wireframe walkthrough, Caveats, Findings, introduction, testing, protocol
Executive Summary
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Analyzed competitors, focusing on Life360, to identify strengths and weaknesses in the family safety and location-sharing domain.
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Derived key insights: Users seek a balance between practical planning and emotional bonding, value privacy controls, and desire features for both in-person and virtual interactions.
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Discovered a market gap for an app that combines practicality with emotional connections in the friendship space.
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Recommendations include developing balanced features, robust privacy controls, and holistic socialization options.
Significance:
- Insights guide the user-centric design of FriendHub, ensuring it addresses users' evolving needs and stands out in the friendship app landscape.
Executive Summary
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Conducted user interviews, surveys, and social media listening to understand users' socialization habits and expectations from a friendship app. Refined Interactions:
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Analyzed competitors, focusing on Life360, to identify strengths and weaknesses in the family safety and location-sharing domain. Enhanced onboarding and login processes through cognitive walkthroughs.
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Designed clear and user-friendly wireframes for key app features.
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Derived key insights: Users seek a balance between practical planning and emotional bonding, value privacy controls, and desire features for both in-person and virtual interactions.
Usability Test Plan:
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Discovered a market gap for an app that combines practicality with emotional connections in the friendship space.
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Developed a robust plan for real-world usability testing with varied scenarios.
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Recommendations include developing balanced features, robust privacy controls, and holistic socialization options. User-Centered Design:
Significance:
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Insights guide the user-centric design of FriendHub, ensuring it addresses users' evolving needs and stands out in the friendship app landscape.
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Created detailed wireframes for diverse interactions, emphasizing feedback and iteration.
Significance:
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User-Centric Approach:
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Aligned design decisions with user preferences for intuitive experiences.
Comprehensive Foundation:
- Established a strong foundation with wireframes covering all user interactions.
Continuous Improvement:
- Iterative testing and feedback ensure adaptability and user satisfaction.
Executive Summary
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Developed High-Fidelity Prototypes: Created detailed FriendHub prototypes for onboarding refinement.
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Conducted User Testing: Real user interactions uncovered usability insights.
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Identified Pain Points: Pinpointed challenges during onboarding for targeted improvements.
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Refined UI Design: Enhanced visuals and interactivity based on user feedback.
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Streamlined Onboarding: Simplified signup/login for a more intuitive experience.
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Enhanced User Guidance: Added elements to address potential confusion.
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Validated Design Decisions: Testing confirmed positive resonance with users.
Significance:
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Improved User Experience: Prototypes enhance onboarding, reducing friction.
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Usability Validation: User testing confirms resonance with real users.
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Optimized Engagement: UI enhancements maximize user interaction.
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Data-Driven Iteration:Insights guide iterative design changes, aligning with user needs.