GA4 Feature Updates
Conversions are now referred to as "Key Events". An event that measures a specific action (key actions website users take) that's essential to your organization's performance is called a Key Event.
(Note: This new update is now only available to some Google Analytics properties and subproperties and Google is rollout this change Gradually)
- In Google Analytics, you can choose important events for your organization and mark them as conversions.
- Google Ads also uses the term "conversions" to refer to conversion data that is processed and measured differently than Analytics conversions.
- The term "conversion" will now refer to the same item in all Google Analytics and Ads reports to avoid confusion and improve report consistency across all the Google products.
- A key event is an event that you define to be important to your organization.
- Conversions allow you to track the performance of your ads and optimize campaigns using Google Analytics events. [Not Applicable for DAP Events]
In DAP GA4 Property, we have marked the following events as Key Events.
- file_download
- email_click
- telephone_click
- dap_event
- video_complete
You can navigate to GA4 Admin -> Data Display to see all the key events.
In GA4 Standard/Custom Reports, the number of times users on your website initiated key events is shown in the Key Events metric column. You can choose the All events option to select a specific key event and check the number of times people triggered that key event. (Screenshot attached below)
You may also find a particular report called Key Events/Conversions in GA4 Event Report Collection that displays all the marked key events and metrics .
