Realtime privacy-conscious marketing attribution for the web
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Updated
Aug 28, 2023 - TypeScript
Realtime privacy-conscious marketing attribution for the web
The Attribution Modeling for ETL project offers a comprehensive suite of tools and methodologies for implementing various marketing attribution models, including first-touch, last-touch, linear, time decay, and U-shaped models. These models are essential for understanding the impact of different marketing channels on customer conversions.
Repository for class deliverables for INFO7374
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