Using DBT for Customer Journey Analysis on RudderStack - an open-source, warehouse-first customer data pipeline and Segment alternative.
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Feb 2, 2024
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customer-journey-analysis
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顧客ロイヤリティ遷移を考慮したカスタマージャーニーの中期予測モデル
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Dec 26, 2024 - Roff
The Attribution Modeling for ETL project offers a comprehensive suite of tools and methodologies for implementing various marketing attribution models, including first-touch, last-touch, linear, time decay, and U-shaped models. These models are essential for understanding the impact of different marketing channels on customer conversions.
etl data-transformation business-intelligence data-integration conversion-tracking data-warehousing marketing-analytics multi-touch-attribution customer-journey-analysis attribution-modeling time-decay-model u-shaped-model linear-attribution marketing-data-pipeline marketing-channel-evaluation marketing-attribution-tools
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Dec 9, 2024 - Jupyter Notebook
Evaluation of Machine Learning and Deep Learning Models for Customer Journey Prediction in E-Commerce - An Executive Perspective
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Jun 8, 2022 - Jupyter Notebook
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