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marketing-data-pipeline

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Bishal-RD / Attribution-Modeling-For-ETL

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The Attribution Modeling for ETL project offers a comprehensive suite of tools and methodologies for implementing various marketing attribution models, including first-touch, last-touch, linear, time decay, and U-shaped models. These models are essential for understanding the impact of different marketing channels on customer conversions.

etl data-transformation business-intelligence data-integration conversion-tracking data-warehousing marketing-analytics multi-touch-attribution customer-journey-analysis attribution-modeling time-decay-model u-shaped-model linear-attribution marketing-data-pipeline marketing-channel-evaluation marketing-attribution-tools
  • Updated Dec 9, 2024
  • Jupyter Notebook

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