Tesla, Disruptive Company

Key words

• Car manufacturer?
• Electric Vehicles
• Autonomous Vehicles
• Sensors
• Over The Network
• AI Deep Learning for Continuous Improvement

What Tesla wants?

No. 1 EV Company? Yes, but NO!!

Choosing EV was because of Energy efficiency

gasoline <<<<<<<< electronics

Tesla wants “driving electric” to open new market

To become a disrupting companies in other industries

Tesla want to be a software company, that can unlock new opportunities in the “end of driving” business, market worth $5 trillion

What is the new market?

Robo-Taxis will Replace Uber?,

• How? by using Autonomous Driving technology

Tesla Insurance?

• 20% ~ 30% lower price than other car insurance
• coverage
  • physical damage and bodily injury resulting from traffic collisions
• How? by pricing the insurance for the driver based on use anonymized, aggregated data to inform our insurance rates, such as including the benefits of Tesla's active safety and advanced driver assistance features
• As with all Tesla products
  • Tesla Insurance continues to evolve in order to provide a lower total cost of ownership and increased ease of customer experience

With What technology?

Autopilot and Full Self-Driving Car

• Software Price? 2,500 ~ 8000 USD
• With, 8 external cameras, a radar, 12 ultrasonic sensors and a powerful onboard computer
• Full Self-Driving Capability
  • Navigate on Autopilot
  • Auto Lane Change
  • Autopark
  • Summon
  • Smart Summon
  • Traffic and Stop Sign Control

Tesla with Big Data

• The “next big thing.”
• Autonomous transportation
• Software Update via "Over The Air"
• As of November 2018, 1 billion miles of Autopilot data
• AI with data collected from the autonomous vehicles.. lot's of vehicles
• Continuous improvements into the system
  • "Shadow mode" is operating in real time, in the real world, but “thinking” in the background, to create a continuous feedback loop.
• Mobility as a Service

How about Non Tesla?

• HW, SW, OTA, fast network, AI, Big Data with continuous improving into the system

References

• https://www.forbes.com/sites/ciocentral/2019/05/20/why-tesla-is-not-a-car-company-and-what-you-can-learn-from-elon-musk/#10cec3482d79
• https://www.tesla.com/support/insurance
• https://www.tesla.com/support/autopilot#:~:text=How%20does%20Autopilot%20work%3F,alone%20would%20not%20otherwise%20have.
• https://insideevs.com/news/430233/tesla-autopilot-what-it-sees/
• https://www.currentautomotive.com/the-ultimate-guide-to-tesla-autopilot/
• https://en.wikipedia.org/wiki/Tesla_Autopilot
• https://www.cio.com/article/3433931/tesla-the-data-company.html